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DIGITAL MARKETING

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Automotive Marketing

No BS Automotive Marketing Services

When it comes to automotive digital marketing, there are tons of agencies to choose from. We get it, it can be daunting. The biggest issue is finding one that can do it all. If you’re only looking for one aspect of automotive digital marketing; fair enough. But the industry is filled with imitators and agencies that white-label behind the scenes. Here at MK Group, we do absolutely everything from A to Z. No outsourcing. No white-labeling. No BS. When we say A to Z, we mean it. Automotive SEO, Automotive Social Media Marketing, Automotive Email Marketing, Automotive Advertising, Automotive Branding, Automotive Website Design and Development, Automotive Photography, and Automotive Videography. AUTOMOTIVE EVERYTHING.

Automotive Website Design & Development

If your business doesn’t have a fully optimized website, you’re missing out on A LOT. Modern web design and development is more than just a pretty page. You have to consider user experience, search engine optimization, user interface and technical details. For example, if your current site isn’t mobile optimized, responsive and lightning fast, you’re dead in the water. Off the bat, that deters users, before the site even loads.

Based on our experiences, most business in the auto industry either flat-out don’t have a website, or they’re utilizing a service like Wix or SquareSpace. Technically, using those two services is fine, but when it comes to real-deal website optimization, especially SEO, you’re extremely limited.

What we do when we build a site is set it up for success. Even if SEO isn’t part of the game plan just yet, all of our websites have the foundation for SEO. Every little detail is accounted for, from unique imagrey, CTA placement (call-to-action), copywriting, etc. No stone is left unturned. In addition, we offer hosting services on our dedicated services. The competitor down the street with a Wix hosted pre-built doesn’t stand a chance.

Automotive SEO

You’ve built your business from the ground up; whether it’s a car dealership, body shop, wheel manufacturer or wrap shop, you’ve put the work in. Your offerings may be compelling, but without a solid Automotive SEO strategy and foundation in place, it’s like shouting into the void. Nobody’s going to hear or see you. This is where we come in and absolutely knock it out of the park. There are so many “agencies” that offer SEO for the automotive industry and they hook you with empty promises. First of all, if your SEO guy is promising anything, run as far away as possible. SEO is a marathon, not a sprint. When you partner with MK Group, you’re partnering with a team that deals with the auto industry on all levels of digital marketing on a daily basis. It’s our bread and butter. Our Automotive SEO services are meticulously crafted with our clients goals and needs in mind. There’s never a one-size-fits-all solution. So what exactly do we offer?
  • Extensive Competitor Analysis
  • Keyword Research
  • Copywriting
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Schema Markup
  • Monthly Reporting
  • Audits
  • & More

Automotive Social Media Marketing

You know as well as we do that social media has taken over the world. Tik Tok, Instagram, Facebook, you name it. Using these platforms to showcase your product and work is essential in this day and age. The problem is, there’s an algorithm behind the scenes. If you don’t know how to manipulate that algorithm in your favor, your content will be lost at sea.

Every single picture and video should be thoughtful, engaging and relevant to your audience. On top of that, it has to align with your other marketing efforts. Just social media alone isn’t going to work, you can take our word for it. Time and time again business owners think their lack of social media presence is what’s holding them back. That’s partly true, but if you’re not using social media in tandem with an all-star marketing strategy off the platform, it means close to nothing.

At MK Group, we know exactly people want. With our Automotive Social Media Marketing expertise, every post, reel, story and video is carefully curated. Our SMM strategy is SEO-focused, meaning everything we publish is research-backed. Nothing goes out until it’s perfect.

Automotive Photo & Video

Being in the auto industry, having killer photos and videos is a must. Snapping a low-effort photo on your phone isn’t good enough, and a lot of business owners are guilty of this. The saying “a picture is worth a thousand words” may be cliche, but it’s true. And if a picture is a thousand, imagine a video. We pride ourselves in not only being able to do marketing, but to shoot and record stunning photos and videos like nobody’s business. When you have great content, it informs, entertains and inspires. Strategized content creation builds an online presence by cultivating credibility and trust. Like we mentioned above, everything we offer is done in-house, 100% of the time. Our Automotive Photography and Automotive Videography is next level. Just take a look at our arsenal of photo video gear.
  • Sony Alpha 7 IV
  • Sony Alpha 7S III
  • Sony Alpha 7C
  • Sony FE 70-200mm Lens
  • Sigma 24-70mm Lens
  • DJI RSC2 Stabilizer
  • DJI RS2 Stabilizer
  • DJI Mavic Air 2 Drone
  • Tilta Hydra Alien Car Mount
  • Rode Wireless LAV w/ Transmitter
  • Rode Audio Recorder
  • Raven Eye Transmitter
  • Studio Lighting
  • Tripod & Camera Mounts
  • In-House Studio
  • BMW M340i Chase Car

Automotive Advertising

Relying on outdated marketing techniques to reach a wider audience is a waste of time and resources. Getting your brand in front of hyper-specific marketing segments is what promotes growth. By taking advantage of the countless digital avenues available in today’s marketing landscape, you can keep your business relevant. Optimizing PPC campaigns on social media platforms and search engines can get you there quickly.

MK Group specializes in many facets of the Automotive Advertising world. By using search engine services like Google AdWords and social media platforms such as Instagram and Facebook, we can hit your target audience hard. When time is money, running PPC campaigns is the fastest way to generate qualified leads.

When working with us, you get a thorough analysis of your marketing segment and a customized PPC campaign geared towards a very specific audience. We offer Display and Retargeting, PPC Management, Product Listing Ads (PLA) Management, Paid Search Marketing, Media Auditing and more. Using powerful tools such as Facebook Pixel and Google Analytics, we’re able to dial in to exactly where we want to be.

Digital Marketing - The Right Way

As part of our ethos, we don’t work with clients we don’t fully believe we can help. Perfection is our goal, and by using virtuous tactics and strategies, we make that happen. We never cut corners. We’re partnered with some of the biggest names from all facets of the auto industry, meaning we know what it takes to take your brand to the next level. Let’s work together.