If your business doesn’t have a fully optimized website, you’re missing out on A LOT. Modern web design and development is more than just a pretty page. You have to consider user experience, search engine optimization, user interface and technical details. For example, if your current site isn’t mobile optimized, responsive and lightning fast, you’re dead in the water. Off the bat, that deters users, before the site even loads.
Based on our experiences, most business in the auto industry either flat-out don’t have a website, or they’re utilizing a service like Wix or SquareSpace. Technically, using those two services is fine, but when it comes to real-deal website optimization, especially SEO, you’re extremely limited.
What we do when we build a site is set it up for success. Even if SEO isn’t part of the game plan just yet, all of our websites have the foundation for SEO. Every little detail is accounted for, from unique imagrey, CTA placement (call-to-action), copywriting, etc. No stone is left unturned. In addition, we offer hosting services on our dedicated services. The competitor down the street with a Wix hosted pre-built doesn’t stand a chance.
You know as well as we do that social media has taken over the world. Tik Tok, Instagram, Facebook, you name it. Using these platforms to showcase your product and work is essential in this day and age. The problem is, there’s an algorithm behind the scenes. If you don’t know how to manipulate that algorithm in your favor, your content will be lost at sea.
Every single picture and video should be thoughtful, engaging and relevant to your audience. On top of that, it has to align with your other marketing efforts. Just social media alone isn’t going to work, you can take our word for it. Time and time again business owners think their lack of social media presence is what’s holding them back. That’s partly true, but if you’re not using social media in tandem with an all-star marketing strategy off the platform, it means close to nothing.
At MK Group, we know exactly people want. With our Automotive Social Media Marketing expertise, every post, reel, story and video is carefully curated. Our SMM strategy is SEO-focused, meaning everything we publish is research-backed. Nothing goes out until it’s perfect.
Relying on outdated marketing techniques to reach a wider audience is a waste of time and resources. Getting your brand in front of hyper-specific marketing segments is what promotes growth. By taking advantage of the countless digital avenues available in today’s marketing landscape, you can keep your business relevant. Optimizing PPC campaigns on social media platforms and search engines can get you there quickly.
MK Group specializes in many facets of the Automotive Advertising world. By using search engine services like Google AdWords and social media platforms such as Instagram and Facebook, we can hit your target audience hard. When time is money, running PPC campaigns is the fastest way to generate qualified leads.
When working with us, you get a thorough analysis of your marketing segment and a customized PPC campaign geared towards a very specific audience. We offer Display and Retargeting, PPC Management, Product Listing Ads (PLA) Management, Paid Search Marketing, Media Auditing and more. Using powerful tools such as Facebook Pixel and Google Analytics, we’re able to dial in to exactly where we want to be.
As part of our ethos, we don’t work with clients we don’t fully believe we can help. Perfection is our goal, and by using virtuous tactics and strategies, we make that happen. We never cut corners. We’re partnered with some of the biggest names from all facets of the auto industry, meaning we know what it takes to take your brand to the next level. Let’s work together.