Why E-Mail Marketing is Still Viable in 2020

Laptop and mobile phone with email and apps open on screen, surrounded by a paper airplane, paper with writing on it and a magnifying glass

Since 1978, email marketing has been in full effect, developing and modernizing into the email marketing campaign techniques you see today. Digital marketing and email marketing campaign strategies are used by just about every brand. The effects are so impactful that many businesses invest in a digital marketing agency to help with their B2C marketing goals. It’s clear that email marketing is still a viable and powerful tool, even in 2020. Let’s take a deeper look as to why.

Internet Access

Worldwide, 56% of people have internet access. That means they most likely have at least one email address, and in most cases, multiple. That equates to about 4.22 billion people that you have the potential to reach directly.

Linking to Social Media Accounts

Within your email marketing campaign, you can also take advantage of adding your website or social media links. Adding your socials promote more engagement and sales. You can also embed social media posts, making it easier for people to click, share, and subscribe.

Easy to Create Campaigns

You can always talk to a digital marketing agency to help you as a last resort. Overall, the process of creating an engaging campaign design is simple. Once you’ve done one, you can keep using the same layout and simply update, tweak, and personalize it accordingly. It is also a lot less expensive than other B2C marketing avenues, meaning you can reach your targeted audiences without breaking the bank.

Customer Preferences

Today, about 77% of people prefer permission-based advertising in their emails rather than forced ads on social media. When people voluntarily give you an address, it’s almost a guarantee they’re willing to engage with your content. Just be sure to avoid constant up-sell efforts. Make the campaign fun and prioritize blog posts, tips, infographics, and other valuable content that will keep them interested.


Learn More About Your Audiences

By using email, you have access to audience analytics and have unrestricted abilities to learn about their behaviors. You can see patterns, trends, and new markets to tap into as well. This will allow you to get insight on not only how to improve your campaigns, but how to improve your business overall to conform to their desires, giving you a competitive advantage.


Is email marketing dead? Definitely not. Though this strategy has been around for a long time, and even with new advanced technologies and the rise of social media, email marketing is still more reliable than ever. If you take the adequate time to get your email marketing campaign just right each time you launch one, you will be able to see a significant gain which will undoubtedly result in loyal customers and increased sales. You can learn more about E-Mail Marketing on our service page.