Digital Marketing Agency FAQ

Everything people ask us before they hire us, answered the way we'd answer it on a call. If your question isn't here, ask us directly.

About MKG

We're a digital marketing agency in Los Angeles, started in 2020 by a group of car guys who kept watching good businesses get passed to agencies that took the retainer and stopped paying attention. The team is still small, and that's deliberate. We treat a client's business the way we'd treat our own.

We handle the marketing that brings people to your business and turns them into customers. SEO, paid media on Google and Meta, social, email, websites, and the photo and video work that feeds all of it. Most clients start with one or two of those and expand once the results justify it.

Automotive and the automotive aftermarket make up the largest share of our work, and we've built campaigns across legal, healthcare, home services, ecommerce, and B2B. The process is the same either way. We learn how the business actually makes money and who it's trying to reach before recommending anything. Skipping that step is what produces generic agency work.

We're a digital marketing agency with unusually deep automotive experience. When a client is in that world it's a genuine advantage, because we already know the products, the buyers, and the way people search for parts and service. We integrate quickly instead of spending the first few months getting up to speed. For everyone else, the same standard applies through discovery. We understand the business first and let the strategy come from that.

No. We're based in LA and a good portion of clients are in Southern California, however we work a wide range of businesses nationwide.

Getting Started

It's a discovery call. We introduce the people you'd be working with and explain how we operate, then spend most of the time on your business: what you sell, who buys it, what you've already tried, and what you're actually trying to reach. Most of that call is us asking questions.

Read-only access to the platforms relevant to what we discussed. Analytics, Search Console, ad accounts, whatever applies. Read-only means we can see exactly what's happening without touching anything, which matters, because we'd rather look at your real data than guess from the outside. We'll also ask you things about your customers that no dataset will tell us.

Yes. Once we've been through your accounts, we put together a written document with what we found, what we think it means, and what we'd suggest doing about it. Then we get on a second call and walk through it together. That all happens before there's any agreement in place, and the document is yours regardless of what you decide.

How We Work

Usually one or two people, and they stay on your account. We keep the team small deliberately. If a particular piece of work calls for a specialist, you'll meet them.

There are scheduled check-ins and reporting calls, with email in between whenever something needs your attention or we've found something worth flagging. If the cadence ever feels wrong in either direction, tell us and we'll adjust it.

We'll say so, and we'll explain the reasoning before anything gets built. Sometimes that conversation changes our mind and sometimes it changes yours. It's your business and your call in the end, but you'll have our honest read before you make it.

Yes, and it's genuinely good practice to have us work with your in-house team. We've run channels next to in-house marketers and next to a client's own developer. What we ask for is a clear line on who owns what, so two people aren't editing the same thing.

Scope, Agreements, and Ownership

Two ways, depending on the work. Ongoing work runs on a retainer, and defined pieces of work are handled project by project. Either way, the agreement lays out exactly what's included: the scope, the deliverables, and what happens each month. We'd rather over-specify that document than leave anything open to interpretation later.

No. Ad spend is always separate and always yours. We'll advise on what the number should be, since that depends on your market and your margins, but it's never bundled into our fee and we don't mark it up.

We renegotiate. In practice it rarely becomes a problem, because the original agreement is specific enough that both sides know where the edges are. When something genuinely new comes up, we scope it and you decide.

We do work on contracts, and the reason is the work rather than the paperwork. SEO compounds, so stopping early means paying for the setup and collecting none of the return. Paid media needs enough runway for the platforms to learn before the performance means anything at all. The term and the notice period are written into your agreement, so you'll see both and can discuss them before signing.

You do, entirely. Accounts are set up under your ownership. If we build your site, it's yours. If an engagement ends, we hand everything over cleanly, and nothing is set up to make leaving difficult.

Results and Reporting

Paid media produces data within days and usually produces leads inside the first month, though much of that month is the platform learning. SEO takes longer. Realistic timelines run a few months for meaningful movement and closer to a year for the compounding to show up in revenue. The reason is mechanical: Google has to crawl the changes, reassess the pages against everything else competing for those searches, and watch how people respond before rankings settle. Anyone promising page one in a month is either targeting searches nobody makes or doing something that will need undoing later.

Three things, and they work together. You get a live dashboard you can check whenever you want, a written summary from us explaining what the numbers actually mean, and a formal report covering the KPIs for your services, which we then walk through on a call. Which metrics matter depends entirely on what we're running for you, so we agree on those at the start rather than reporting on whatever happens to look good.

We tell you and we change it. Campaigns get cut, pages get rewritten, a channel turns out to be wrong for a particular market. None of that is unusual and none of it gets buried in a report. If we get far enough in and our honest read is that we can't move your numbers, we'll be the ones to raise it.

Services

Yes. Plenty of clients bring us in for one thing, usually SEO or paid media, and expand later if it makes sense. We'll tell you honestly whether a single service will get you where you're trying to go, because sometimes it will, and sometimes the thing holding you back sits in a completely different channel.

That comes out of discovery, but the general pattern holds. If you need leads this quarter, paid media gets there fastest. If you're building something that keeps producing after the spending stops, SEO. If the site itself is the bottleneck, neither matters much until that's dealt with. Running paid and organic together usually beats either alone, since paid data shows you which searches actually convert before you spend months trying to rank for them.

Usually we can work with what you have, and most sites have more upside in fixing what's already there than in starting over. We'll recommend a rebuild when the platform genuinely can't do what the business needs, or when the structure makes it impossible for search engines to understand what you sell. We build on WordPress, from single landing pages through full ecommerce.

Both, and they work better together. We handle strategy, the content itself, community management, and channel growth. If you already have someone in-house producing, we can run strategy and growth around them instead of duplicating the work.

Yes. Photo, video, and media production happen with our own team rather than being farmed out to a third party. That means the shot list gets built around what the campaign actually needs, and we can move quickly when something requires new assets.

Yes. Campaigns, automated flows, newsletters, segmentation and reporting. Retention marketing is a strong way to build loyalty and lifetime value with your audience. Since you already own the email list, email marketing is a lower cost channel to run that generally shows strong ROI. We help with staying top of mind with your customers and clients at the right time for the right reasons.

Yes. AI assistants and AI Overviews mostly draw from the same search index as everyone else. They break a question into smaller questions, run those, and cite whatever comes back. So the work is largely the work it always was, done properly: be genuinely relevant to the question and specific enough to be worth quoting. We track where clients are being cited and structure content so these systems can pull from it easily.

We use it as a tool, for research and for getting past a blank page. A person writes and edits everything that goes on your site. Google's own guidance is that AI-assisted content is fine while AI-generated content at scale is a violation, and the difference is whether a human added anything worth reading. Mass-produced pages don't hold rankings, and they make every brand in a category sound the same.

Fit

A few situations. If you want someone to execute a plan you've already settled on without questioning any of it, we'll frustrate you. If you're hoping marketing will fix something that isn't a marketing problem, more traffic won't help, and we'd rather say that before you spend anything. And if you want to hand it over and never think about it again, that won't work here, because the accounts that perform are the ones where the client stays involved enough to tell us when something's off.

Send us what you're working on and what isn't going the way you want. We'll set up a discovery call, and if it makes sense from there, we'll get access to your accounts and come back with what we found.

No, never. We won't take on a direct competitor in your market while you're a client, and it isn't a case-by-case decision. It's a conflict we don't think can be handled honestly, because the same team would be chasing the same searches and the same ad auctions on both sides, and everything we learn running your account would be worth something to the business trying to beat you. If a direct competitor comes to us while you're with us, they get turned down.

Established businesses with something real to sell, and an owner or marketing lead who wants to be part of the decisions. Size matters less than clarity. If you know who your customer is, or you're genuinely open to working that out with us, the rest goes smoothly.

Nothing we say on this page will settle that, so here's what you can actually check rather than what we'd claim about ourselves. You see our analysis of your accounts before you're committed to anything, so you can judge the thinking before you pay for it. You get one or two people who stay on the account. You own the accounts and the assets the entire time, which means leaving is always straightforward. And when something isn't working, we raise it instead of waiting for you to notice.

Still have
a few questions?

Tell us what you're working on. We'll look at your accounts and come back with what we found and what we'd do about it. No sales pitch.

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