Hardrock sells off-road wheels, but nobody checks out on its website. Buyers can ask about wheels, dealers can apply, and visitors can send contact messages. The site needs to give them enough information to get in touch.
Hardrock sells off-road wheels, but nobody checks out on its website. Buyers can ask about wheels, dealers can apply, and visitors can send contact messages. The site needs to give them enough information to get in touch.
Hardrock sells off-road wheels, but nobody checks out on its website. Buyers can ask about wheels, dealers can apply, and visitors can send contact messages. The site needs to give them enough information to get in touch.
Dealers and retail buyers arrived with different questions, and both used the same pages. With no checkout on the site, every page had to point toward one of the forms.
Hardrock's current site is its third version. We built both the previous version and the current site, which launched around the end of August 2024.
Hardrock's current site is its third version. We built both the previous version and the current site, which launched around the end of August 2024.
Hardrock's current site is its third version. We built both the previous version and the current site, which launched around the end of August 2024.
Paid campaigns covered individual wheel lines, then the full range. From September 2024 to September 2026, ads earned a 2.62% click-through rate at $0.16 per click.
We also handled photography, video and product shots. We managed social separately from the production work. Production made the material, and social managed the feed.
We also handled photography, video and product shots. We managed social separately from the production work. Production made the material, and social managed the feed.
| Measurable Queries | Jan to Jun 2024 | Jan to Jun 2026 | Change |
|---|---|---|---|
| Non-Branded Search Clicks | 3,992 | 5,499 | +37.8% |
We also handled photography, video and product shots. We managed social separately from the production work. Production made the material, and social managed the feed.
The backspacing calculator and beadlock guide help visitors understand the technical details before they inquire about wheels. The current site keeps them next to the wheel range. A shopper can work out a measurement, read up on beadlocks or browse the vehicle gallery, and then use the inquiry form.
Photography, video and product shots sit outside a search table too. Their results show up in the content tiles, which count what was published and watched, not the work behind each piece.
We also worked on partner and sponsor outreach, community building and brand development. That work doesn't have a separate dashboard.
3.4x
Growth in Top 3 Keyword Rankings
32,938
Keywords Ranking on Page One
+87%
Organic Search Clicks
4x
Search Impressions
2.62%
Click-Through Rate
$0.16
Cost Per Click
110,002
Landing Page Views
9.8M
Ad Impressions
960K
Instagram Content Views
195
Instagram Posts & Reels Published
55.1K
YouTube Views
545
YouTube Watch Hours
71
Average Interactions Per Post
177K
Post Reach
4.9%
Average Post Reach Rate
2,003
Saves and Shares
Running totals of search impressions and clicks from February 2023 through September 2026.
[04]
Enter a wheel's width and offset and the calculator gives you the backspacing. People searched for exactly that, and Hardrock's site had it. The beadlock guide explains how beadlocks work, which is a hardware question a calculator can't answer.
01
An ad can send someone to the site, but it can't list every wheel size and spec. The wheel-line campaigns directed buyers to pages with those details, so someone who clicked a featured wheel could check its sizes before inquiring.
01
A wheel called Painkiller or Affliction needs photos and video that fit the name. Product shots show the wheel itself clearly. Video shows how the wheel sits on a vehicle, which a product shot can't.
01
Saving a post means a viewer wants to come back to it. Sending one means they want someone else to see it. Both involve more effort than liking a post and tell us more about interest than reach alone.
04
