Curva Concepts

The Challenge

From January through September 2026, fitment guides carried about half of Curva's Google clicks. That shows what a wheel buyer does before they reach a product page: they work out what will actually fit their car.

Wheels are one slice of a US specialty-equipment market that reached $52.92 billion in 2025. Curva makes forged and flow-forged wheels, and a buyer can love a design and still not know whether it fits. The site has to answer that before anyone picks up the phone.

The rebuild started from a site that already had search visibility. Between January and June 2024, the previous site had 9,872 keywords on page one and 1,701,941 impressions in six months. The rebuild needed to improve that visibility while making the site more useful to buyers.

Curva isn't an online store. Customers inquire or buy through dealers, so a good search result is one that gets the right person asking about the right wheel.

The Solution

We've worked with Curva since 2020 and built its previous site. We knew the site well and made fitment the focus of the July 2024 rebuild.

The new site has guides for specific vehicles, a gallery of builds, and a staggered fitment calculator for all-wheel-drive setups. Paid traffic campaigns sent visitors directly to the fitment guides. We also ran dedicated ads for wheel lines, including CFF. Reels had separate campaigns that directed viewers to the Instagram profile.

We produce the content used across the program. Photography and video supply the material for the website, ads and social feed, including detailed product shots. The video also goes to the brand's video channel. We manage how those photos and videos are presented on social.

We plan the four services as one program. Search helps buyers find fitment information, and paid campaigns bring more visitors to the guides. The feed gives them a reason to stick around.

What the Dashboards Don't Show

Two site builds, production, partner and sponsorship outreach, and community work don't each get a dashboard of their own. Search data does show how visibility changed after the rebuild. Comparing the same six-month window before and after the July 2024 launch, Curva received more impressions for searches that didn't include the brand name.

These impressions came from searches without Curva's name, and fitment guides account for much of the site's search visibility.

The rebuild organized fitment advice and technical resources into separate sections. Each fitment guide covers a specific vehicle. The resources section holds the tools, like the staggered fitment calculator, for people who already know what they drive and want to check a setup.

The content figures don't capture all the production work either. The tiles below count posts and views, but not the shoots, edits and product photography behind them.

Outreach and community work move slowly. Partner and sponsorship conversations take years to pay off, and they rarely show up in a single metric.

After six years, we know Curva's business well. We've built both sites and know the history behind the account.