E-Mail Marketing

What is E-Mail Marketing?

Simply put, email marketing is the use of email to promote your businesses product or services. It is used to establish relationships with potential customers, keep existing customers informed and updated on your brand, and even offer promotions to encourage customer loyalty. It’s a direct form of marketing, similar to marketing through traditional mail, except it’s much more cost-efficient. Many people think email marketing strategies are outdated, but that is definitely not the case. Email marketing has been utilized since the birth of the internet and has evolved considerably since then, making it an incredibly useful marketing tool.

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Why is E-Mail Marketing Important?

With billions of email user worldwide, and many of those people checking their emails multiple times a day, there is no better way to reach a large audience than using email marketing strategies. According to recent studies, for every dollar spent on marketing through email, over $40 is made in return. As discussed earlier, setting up an email marketing campaign can help your business connect and build relationships with customers in a very cost-efficient manner, which will lead to an increase in sales.

What Do We Do?

When you work with us, we’ll help set up email campaigns that fit your business goals and values. All our email marketing strategies are set up to reach a targeted audience that aligns with your goals. Each email we send out will be carefully designed and you will be able to collaborate directly on a prototype of the email templates. We use split testing techniques in order to gauge metrics on campaign performance. Considering most email users check emails on their mobile phones, all our efforts are implemented with this in mind, which not only applies to email marketing, but our entire marketing approach as a whole. Email marketing campaigns allow us to effectively track opportunities for your business with a quick analytics turnaround time. That means that after 48 hours, we can analyze most campaigns to identify crucial data including click through rates, open rates, and bounce rates.


Strengthen Your Brand Loyalty