What is

Pay-Per-Click (PPC) is an internet marketing strategy in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than “earning” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches a keyword that is related to their business offering. Every time a sponsored ad is clicked, the advertiser pays a small fee. When working correctly, the fee an advertiser pays is trivial, because in most cases the visit to your website is worth more than what you paid for it.

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Why is Pay-Per-Click Important?

Ranking for organic keywords using search engine optimization can often take time and is more of a “grand scheme” game-plan. If you have a decent investment, you may want to consider using PPC as your preferred marketing strategy to generate tons of traffic to your website fast. Running PPC campaigns drives immediate results that pulls in quality targeted traffic to your site that can potentially increase revenue, sales, and leads. Contrary to SEO, PPC advertising isn’t dependent on Google algorithm changes, and it can put you at the top of search engine results without having to optimize your website.

What Do We Do?

Our PPC marketing services are personalized for each client so we’ll take your traffic sources, customer demographic, bounce rates, budget, etc. into consideration. We research keywords that will stand out to search engines and your target audience, while maintaining a low cost-per-click (CPC) that enables us to give you a high return on your investment. Whether we’re running ads on Google, Facebook or Instagram for your business, we’ll make sure that the copywriting is engaging, relevant, and, of course, grammatically correct. Our PPC management experts will target specific demographic information, such as age, gender, interest, and location, to fit the ideal demographics of your customer base. This guarantees that the clicks you get are from relevant consumers.


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