Social Media Marketing

What is Social Media Marketing?

Social media marketing, or commonly referred to as SMM, is the use of digital social platforms to connect your target audience with your brand in order to increase sales and generate website traffic. This generally involves publishing engaging content on your social media profiles and running advertisement campaigns. There is no one right approach when it comes to SMM, which means that each client we partner with will receive a customized strategy.

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Why is Social Media Marketing Important?

One of the best ways to expose people to your business is through the internet. There are 4.3 billion users on the internet and 5.1 billion mobile users worldwide, 3.2 billion of which use some form of social media. 69% of American adults integrate social media into their daily lives, while the average American internet user has 7.1 social media accounts. In other words, if you don’t have an active and informative social media platform, you’re missing out on potential customers. SMM can provide your company with a way to reach new customers, engage with existing customers, generate leads and promote your desired culture, mission, or tone.

What Do We Do?

We first start with a complete audit of your current online presence. If you’re not active on any social platforms, we’ll set you up with the appropriate platforms while taking your industry and business goals into consideration. One of the first things a consumer sees when they click on your profile is the bio. We optimize your bio to include specific keywords, value, services and products you provide, which in turn help you show up in searches. From there we move onto the overall aesthetic of your account, keeping everything uniform and appealing to look at, all while using relevant industry hashtags. Finally, we aim to help you grow your following organically and have an audience that will engage and interact with your content on a regular basis. Our team specializes in Facebook and Instagram but will work with you on whichever platform you prefer.


Customized Content Strategies