Web Design & Development

What is Web Design and Development?

Contrary to popular belief, web design and web development are actually two different things. Web design refers to exactly that, the design of the website. Web designers use programs such as Adobe Photoshop to design the aesthetic portion of the website and its usability, all while incorporating balance, emphasis and unity. Web development is when developers, sometimes called programmers, take the designers idea and build a fully functioning website.

Animated image of a man sitting with a laptop next to a desktop computer screen, tablet and mobile phone with web pages open
Animated image of man hovering over laptop with web page sections, next to the laptop are a pencil and a paint brush

Why is Web Design and Development Important?

Having a visually pleasing and easy to navigate website is essential for most businesses whether you sell physical products, digital products, or services. In fact, 75% of website credibility judgments are based on aesthetics, while 38% of visitors leave if the website doesn’t look appealing. In addition, 52% of website traffic worldwide comes from mobile devices, thus highlighting the importance of also having your site optimized for mobile users. A well-built website can help potential customers assess if you are a good fit for their needs. But your website shouldn’t only look good, it should rank well on search engines in order to generate as much traffic as possible. That’s where Search Engine Optimization (SEO) comes in, which we also cover.

What Do We Do?

Trying to design your own website, let alone develop, from scratch can be very frustrating and time-consuming. We’re highly skilled in a variety of web platforms including WordPress, Shopify and more. Our design and development services are personalized to each client to meet your specific business needs. We ensure everything from color choices to imagery is in-line with your company’s branding and overall aesthetic. We research your industry locally to make sure that we set the bar high in order to generate an organic customer base, while analyzing and tracking your sites data to understand how people are interacting with it so adjustments can be made if necessary.


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