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The 7 Best Marketing Tools in 2022

In a world where the internet is king, many companies (and small businesses) depend on digital marketing to survive. A strong tech stack promotes growth and makes sure you and your team aren’t spending your valuable time on tedious tasks. That’s where the best marketing tools come into play.

Learning new software is a process, but once you’ve mastered it, it can make your business run smoother than ever. The good news is that there is no shortage of software out there; and most of them do all the heavy lifting for you.

We’ve compiled a list of some of the best marketing tools available and which digital marketing segment they are useful in; making it simple for you to find the best tools that meet your specific marketing requirements to curate a winning marketing strategy.

Let’s roll!

p.s. we use every single one of these tools, so we know they work!

What is a Marketing Tool?

So what exactly is a marketing tool? A marketing tool can be a technique, strategy, or software used for promoting products or services with the intent to boost the sales of a business.

Whether you’re looking to manage customer relationships, lead generation, or finding new marketing opportunities, our list below can serve as the foundation of a powerful tech stack.

1. HotJar

Website Optimization & Conversion Rate Optimization

As a marketing professional or business owner, it’s important to analyze and understand the behavior of users visiting a website. HotJar allows you to gain a better understanding about how users are interacting with a website. This tool shows you heatmaps that tell you where users are (or aren’t) clicking; and it’s synced to video recordings of a users journey. This makes finding weak points on a website super simple.

HotJar also makes it possible for you to get feedback directly from users. This data is useful for identifying the factors that trigger them to perform certain actions. With Hotjar, you can embed surveys on a website or share it with users to get their feedback.

Best Marketing Tools Hotjar

2. Gravity Forms

Website Optimization & Lead Generation

If you’re utilizing the WordPress platform, then Gravity Forms is a must have. In addition to being an easy-to-use form builder, it offers payment collection, lead capture and workflow automation; all in one package.

You even have the option of capturing partial forms so that you can use the data to create better conversions.

Best Marketing Tools Gravity Forms

3. Mailchimp

Email Marketing

Mailchimp is an AIO (all-in-one) integrated marketing platform that is pretty popular for its capability to create meaningful email marketing campaigns. With this software, you can draft professional emails for your customers and drive sales.

With its pre-designed email templates and drag-and-drop builder, it’s easy to create engaging emails in no time. If templates aren’t your thing, Mailchimp allows you to fully curate custom emails with your own designs. Additionally, you’re able to manage multiple email campaigns and track them all in real-time.

Best Marketing Tools Mailchimp


Lead Generation

Hunter isn’t a lead gen tool by design, but it does help you find and validate email addresses; which can serve as a powerful lead generation tool. If you’re looking to get in touch with a specific person, Hunter is the best way to find their information.

Hunter also offers a domain search, which can help you uncover all the email addresses associated with a particular domain. One of the most useful tools however, is their Email Verifier. The Email Verifier tool ensures all the email addresses on your list are valid and safe to reach out to.

Last but not least; Hunter also offers Campaigns, a tool that allows you to properly scale and automate cold email outreach.

Best Marketing Tools

5. Ahrefs

Search Engine Optimization

Ahrefs is a tool we personally use daily. No, really. It’s the gold standard when it comes to vital SEO data. The platform’s site explorer gives you the scoop on any URL’s top organic keywords, while also estimating traffic volume the competition receives for any given keyword.

In addition, Ahrefs gives you a wealth of data from backlinks, organic keywords, organic traffic, top pages, content gaps, competitor analysis, trends and much more.

It really is the ultimate SEO tool.

Best Marketing Tools Ahrefs

6. Google Analytics

General Marketing & Data

We preach about Google Analytics to literally everyone. If there’s one tool on the entire list that you should have; it’s this. Not only is it absolutely free, it’s very easy to integrate onto an existing website.

Google Analytics includes features that can help you identify trends and patterns in how users engage with your website. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other apps. These features include:

  • Data visualization and mentoring tools, including dashboard, scorecards and motion charts that display changes in data over time
  • Data filtering, manipulation and funnel analysis
  • Data collection APIs
  • Predictive analytics and intelligence and anomaly detection
  • Segmentation for analysis of subsets, such as conversions
  • Custom reports for advertising, acquisition, audience behavior and conversion
  • Email based sharing and communication
  • Integration with Google Ads, Google Data Studio, Google AdSense and more.

Google Analytics offers so much valuable data; such as users, bounce rates, sessions, average session duration, percentage of new sessions, pages per session, goal conversions, page views, and more.

Best Marketing Tools Google Analytics

7. Google Search Console

Search Engine Optimization

Google Search Console is one the number one tool when it comes to your business and SEO. It’s a free tool provided by Google (duh) to help webmasters monitor the health of their website in the index.

It measures site traffic, keyword performance and highlights potential issues. Similar to Google Analytics, except Google Search Console is 100% focused on organic search, so it does not account for direct traffic, ad traffic or referral traffic.

Although you cant use this tool to make direct changes to your site, you can use it to submit pages to the Google index, verify your site URLs are healthy, and check for errors across your domain property.

It’s a great way to optimize an SEO strategy and understand where a website can use improvement. Did we mention it’s $0.00?

Best Marketing Tools Google Search Console

Which digital marketing tools are part of your tech stack?

With the proper tools at your disposal, you can streamline your marketing campaigns and automate a ton of tasks in the process.

Any combination of the tools mentioned above can serve as the foundation for a rock-solid digital marketing tech stack. Do some testing and take advantage of free trials to find what works for your business and budget.

Once you’ve picked out the best digital marketing tools, you can move forward with your campaigns with a sense of confidence and keep better tabs on your efforts.